Yahoo Inc’s Chief Executive Marissa Mayer is reportedly working on a plan to persuade Apple Inc to ditch Google as its default search engine in favor of Yahoo. Mayer’s effort is in advanced stages, with a detailed pitch already prepared for Apple executives, an outside source said. Mayer, a former Google executive, has managed to get support from some Apple executives, including longtime acquaintance Jonathan Ive. Design head Ive exerts enormous influence over strategy and products in engineering and design-heavy Apple. Google search, which has been the default search engine in iOS and powered Apple’s Safari Web browser used on iPhones and iPads for quite some time, pays Apple about $1 billion per year for traffic driven to its servers and subsequent ad network. Apple’s decision to stick with Google’s services over the years also reflects a desire to maintain a familiar user experience.
Yahoo on Wednesday again posted anemic quarterly revenue growth as the Internet company’s advertising business continues to lag compared to its rivals (nearly two years into Mayer’s comeback effort ). Mayer is trying to revitalize Yahoo’s business, revamping many of its Web products, but its ad sales business continues to struggle while rivals such as Google, Facebook and Twitter continue to post double-digit revenue growth.