Is Microsoft changing its mobile strategy?


Microsoft has not been doing so well lately in the smartphone industry. Microsoft has a huge deficit in mobile to make up for. IDC, the technology tracking firm, estimates that Windows smartphones will account for less than 4% of new smartphones this year, compared with just under 79% for Android and 15% for Apple.Windows 8 has not been quite as successful as Microsoft Corporation had hoped either.

But Microsoft is reshaping itself. Two days ago, it completed its acquisition of Nokia Devices and Services business for 7.2 Billion US$. With the Nokia acquisition, Microsoft hardly sees the PC as its future. Upcoming devices will likely further distance Microsoft from its PC past. “Today we welcome the Nokia Devices and Services business to our family. The mobile capabilities and assets they bring will advance our transformation,” said Microsoft CEO Satya Nadella.

Stephen Elop chimed in with a similarly worded open letter “As Microsoft and Nokia Devices and Services come together as an expanded family, we will unify our passion, dedication and commitment to bringing you the best of what our joint technologies have to offer (…) From today onwards, the possibilities are endless. As now, we’re one,” he wrote.

Microsoft is going to attempt to force a quicker than usual upgrade cycle. Microsoft seems set to upgrade Windows 8.1 to Windows 8.2 in the third or fourth quarter of 2014. Windows 9, according to rumor, is going to land in April 2015.


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