On Tuesday, Google announced that they had acquired the music service Songza for an unrevealed sum. Some reports from the last few months stated that Larry Page was on track to pay $15 million for Songza.
That amount proves to be quite modest in comparison to the $500 million that Apple paid for Beats music about a month ago. Although Tim Cook seemed to be quite pleased with the services that Beats Music could provide to Apple, will it be able to match up with Songza’s services?
Beats prefers to rely on music experts to decide on their content while Songza takes into consideration the activities, moods, and favorite genres of the listeners, and attracts users with their friendly interface. Songza has proved to be quite successful in the past.
Will Google be able to please Songza’s 5.5 million users with their new acquisition? Most likely, yes. Google wants to add the company’s smart playlist creation to Google Play Music, and eventually YouTube as well.
It will be interesting to see how Google makes use of all of Songza’s features. Google’s ventures and goals should prove to be quite successful in the near future.