In 2012, Walt Disney spent $4 billion to buy Lucasfilm. For most analysts and critics this seemed to be a relatively unwise decision
considering that there hasn’t been a Star Wars movie in nearly a decade now. People were surprised to see that there was interest
being shown in making a new Star Wars movie.
The new movie “Star Wars: The Force Awakens” is expected to make nearly $2 billion in profit. The popularity of the franchise along
with the highly anticipated reboot makes $2 billion in projected profits seem pretty reasonable. “Star Wars” sales will also be boosted by additions to theme parks and the sale of merchandise associated with the franchise.
Through Star Wars, Disney has a new channel of profit through new and unique characters. The business of Star Wars expands far beyond just the movie itself. It is unclear how Disney divides its revenue but it’s safe to say that this new movie will be a profitable venture for the company. Additionally, four more Star Wars films to build off this success have already been talked about.
In September, Disney had a Force Friday in which they released nearly 500 items and it is expected that Star Wars will be one of the biggest sales generators for Disney. A new Star Wars video game called “Star Wars Battlefront” released by Electronic Arts has already become popular especially since the holiday season is close by. It is expected that by the end of 2015, nearly 13 million units of the game will have been sold. Disneyland is also planning to open “Star Wars” themed lands which will definitely drive up the number of visitors. They have already started planning for these “Star Wars” areas.
However, “Star Wars: The Force Awakens” has an important task along with making a large amount of revenue. It needs to restore the excitement that old fans had for the franchise. The three prequel movies from 1999 to 2005 disappointed many fans and there were many who expected a better ending. This movie could be perfect for that task but it needs to meet the expectations of the audiences. All Star Wars fans will be seeing many newcomers in the cast which may provide a new perspective for the movie.